Typography might be invisible to the average user — but its impact is profound. From readability to emotion, type shapes every part of how users interact with digital products. Choosing the right typeface is both an art and a science.

More Than Just Fonts

Good typography does more than look nice. It establishes hierarchy, sets the tone, and enhances comprehension. Poor typography, on the other hand, confuses users and adds friction to every task.

Typography considerations we prioritize:

• Legibility across devices and sizes

• Appropriate type hierarchy (H1-H6, body, captions)

• Tone and branding consistency

• Accessible color contrast and size

• Variable font performance optimization

We also pay close attention to microtypography — things like spacing, alignment, and kerning—which can make the difference between a layout that feels off and one that feels perfectly balanced. These details subtly guide user behavior and impact how trustworthy and professional your product appears.

"Typography is the craft of endowing human language with a durable visual form."
— Robert Bringhurst

When type is well-designed, users don’t notice it. They simply absorb the message. And that’s exactly the point. For us, typography is a foundational design pillar, and we treat it with the care and intention it deserves in every single project.