Rebranding is more than just a new logo — it's a transformation of identity. When we set out to rebrand our studio, we weren’t just changing visuals; we were reimagining how we communicated our purpose and values. What began as a simple refresh turned into a deep exploration of who we are and where we’re going.

Why We Rebranded

Our old brand no longer reflected our direction. As our client base expanded and our design approach matured, the original branding felt out of sync. We needed a visual language and tone of voice that aligned with our modern, strategic outlook. So we took a step back and applied our own design thinking to ourselves.

Here are the core steps we followed in the rebranding journey:

• Brand audit and stakeholder interviews

• Defining our mission, vision, and tone

• Visual identity redesign (logo, colors, typography)

• Website and content overhaul

• Launch plan and internal rollout

This process took several months and was both introspective and collaborative. We involved our team and even a few trusted clients to gather honest feedback. Their insights helped shape a direction that felt not just refreshed, but refined and future-ready.

"A brand is not what you say it is. It’s what they say it is."
— Marty Neumeier

This rebrand wasn’t just a new look—it was a renewed sense of clarity. It gave our team fresh energy and helped clients connect with us more authentically. Since launch, we've noticed stronger engagement, better alignment in client conversations, and a renewed sense of pride in our work. Our brand now reflects the ambition and quality we aim to bring to every project.